I worked closely with Red Mammoth Media to redesign their site around their focus on cultural connection. I started with style research and stylescapes, and the client chose the direction. I then designed the site in Figma and built it in Squarespace, with every section made as a reusable component so pages stay consistent.

Old website without a system: The screenshots of the website before the revamp.
The old site was dated and built page by page, with no templates or design system in place.
I began by defining the 15 section types the site needed, then designed each one as a reusable component.
The new design direction came from the story the client told about their brand. From the stylescape options, the client chose option 1 as the closest match, and it set the look: cinematic imagery, textured surfaces, and bold type. Whitespace and a limited palette keep the layout minimal, so the focus on cultural connection stays in front.

Colour Palette

Typography

15 reusable section types and 9 pages built from them. Live since May, 2025. View the live site: click here.



